Whether you’re creating banners for your business promotions, corporate events, or birthdays and special occasions, the first thing you should do is decide on the right banner size.

Choosing the appropriate banner dimensions is the most crucial step before creating a design. Skipping this step can lead to potential problems during installation, failure to convey your message, and a waste of valuable time and resources.

The right banner size helps you make other decisions in terms of design and readability. Once you choose an appropriate size, you can decide on the right font size, graphics, and content.

Ensure your alphanumeric characters are sized appropriately, or your message will likely not be received. Size indeed matters & bigger is not always better. Reference the chart below. 

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How to Determine the Right Banner Dimensions

Know your advertising space. Are you advertising indoors or outdoors?

You’ll need to understand the location to help you decide what banner size would get noticed. Indoor banners are often smaller because customers are in an enclosed space, so your content can be seen from just a few feet away. If you’re promoting by the side of the road, you’ll need a large banner that pedestrians and drivers can see from afar.

 

To calculate the best banner size, it helps to see the space where your banner will go. Taking down the measurements is essential. Check the available space around the banner location to see how close customers need to be before they can read your message. You can also consider the contrast between your banner’s color and the wall. If you’re participating in a trade show or conference, contact the organizers for information about the space allotted for your brand.

Standard Vinyl Banner Sizes

These standard vinyl banner sizes below are the most popular choice among our customers. You can use these sizes as a general guide when ordering banners, but it’s important to cross-check the banner dimensions with your promotional space.

 

2 ft. x 4 ft. is a standard size for indoor promotions. This banner is perfect for logo printing at tradeshows or to draw attention to a store shelf for sales and special offers.

3 ft. x 6 ft. is the most popular indoor banner size. It’s small and portable yet offers substantial space for content. Whether used horizontally or vertically, this size combines visibility and flexibility. If you don’t have a wall to hang your banner, you can display it over the front of your table to attract more attention.

4 ft. x 6 ft. is ideal for both indoor and outdoor use. It’s the perfect size to use for visibility in fairs, tradeshows, and conventions. This size is also perfect for store openings, outdoor parties, and support signage for sports teams.
 

4 ft. x 8 ft. banners are perfect for open spaces like fields and parking lots. This size is suitable for drawing attention in large crowds such as festivals and amusement parks.

8 ft. x 20 ft. banners are for advertising by the side of buildings, construction sites, and tall fences. This is a great banner size to communicate the opening of a new branch and available properties to rent.

Ultimately, the best banner size is one that fits your location and effectively gets your message noticed.